The creators of Prabhas’ new movie, ‘Kalki 2898 AD,’ are going all out to get people excited about it. They’ve spent a huge amount, around ₹600 crores, to make the movie, making it one of the most expensive Indian films ever, even more costly than ‘Salaar: Part 1’ and the ‘Bahubali’ movies. Now, they’re focusing on promotions.
They recently spent about ₹3 crores on a short ad during an IPL match, reaching millions of viewers. This big promotion shows they want everyone to know about the movie. Also, there’s an upcoming event at Ramoji Film City, with a fancy set, to promote ‘Kalki 2898 AD’ even more. There’s talk they might spend ₹40-60 crores on promotions alone!
The movie stars Prabhas, Deepika Padukone, Kamal Haasan, Amitabh Bachchan, Disha Patani, and other famous actors. It’s a sci-fi adventure, and it hits theaters on June 27, 2024.