Sudheer Babu’s latest film, Harom Hara, has managed to avoid being a flop but is facing unexpected competition from Vijay Sethupathi’s Maharaja, which has surprisingly impacted its box office earnings. Despite mixed reviews, Harom Hara has content that resonates with a wide audience.
Meanwhile, Maharaja unexpectedly gained success after its premieres on the thirteenth night. Although morning shows initially had low attendance, the evening shows saw a significant increase in audience numbers.
This shift is evident as over two lakh tickets have been sold on BookMyShow for both the Telugu and Tamil versions in the past two days.
Audiences have responded positively to Maharaja, with strong word-of-mouth spreading quickly. Distributors note that ticket sales are picking up in smaller towns (B and C centers) that initially showed slower interest.
With Monday being a holiday for Bakrid, there is optimism that Maharaja will turn profitable over the four-day weekend, potentially breaking even in many centers.
Harom Hara might have performed better at the box office if it hadn’t faced competition from Maharaja. A slightly better execution could have helped Harom Hara outshine its competitor. The final outcome for Harom Hara will be clearer after the weekend. With no major releases until June 27, there remains an opportunity for Harom Hara to capitalize on the current situation.